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SteadyAsset
Message from the Founder

Empowering Smart, Low-Risk Investment Solutions

With over 15 years of experience engaging with equity market investors, I recognized a growing need for alternative investments among clients with lower-risk appetites. To address these challenges, we navigated towards a more safer, smarter investment alternatives. Investors sought for steady, low-risk options outside equities (stocks) and high-risk derivative products as an asset class. Capital protection is paramount to these investors. This insight led to the creation of SteadyAsset, designed to serve investors seeking reliable portfolio growth with minimal risk.

Our platform currently offers fixed-income products like corporate bonds, government, and gold bonds, with investment amounts starting as low as ₹5,000. For high-net-worth individuals (HNIs), we offer fractional investing in premium commercial real estate assets with investments starting from ₹10 lakhs. Our long-term goal is to expand into additional asset classes, delivering diversified, low-risk opportunities to both small and large investors.

Menaka Krishna Reddy

Founder & CEO
MBA, Finance
SteadyAsset

About the Founder

Menaka brings in wealth of expertise in finance and investment roles managing clients across domestic and global financial markets. Her journey is marked by strategic roles and passion for simplifying complex financial opportunities for investors.

She holds an MBA in Finance and started her career as a portfolio manager with Kotak Securities in 2006 handling clients across Equity and derivative markets in India.

In her previous roles, Menaka has worked closely with global clients like Deutsche Global AMC and Morgan Stanley, navigating them with investment ideas across themes in emerging markets. Her expertise extends to managing B2B partners across India and the Middle East, crafting in-depth research reports, and analyzing global macroeconomic trends to guide investment decisions. She is also a writer covering global markets and publishing research articles on Moneycontrol, Mint and Economic Times (ET).

She discovered her passion for structured real estate and fixed-income products while managing listed REITs and cross-asset ETFs during volatile market conditions on Wall Street. Inspired by these experiences, she set out to bring similar opportunities to Indian investors by focusing on SEBI-regulated SM REITs, corporate bonds, and government securities, offering stability and steady returns.

Menaka is a member of the Chartered Market Technicians (CMT) Association, New York. She has hands-on experience working with AI-driven fintech pioneers based out of California, and New York registered founders producing in-depth research for listed and unlisted companies across the U.S. and EMEA regions.

Her vision is rooted in empowering Indian investors by bridging global insights with tailored, reliable investment opportunities in structured real estate and fixed-income products.

SteadyAsset
SteadyAsset
About SteadyAsset

Pioneering Expertise in Alternative Asset and Fixed Income Investments

SteadyAsset was established with a mission to make premium alternative investments accessible to a broader audience. Our platform is designed to empower sophisticated investors looking to enhance their portfolios beyond conventional equities and mutual funds, offering exposure to high-quality assets traditionally available only to institutional investors. By streamlining the investment process, SteadyAsset enables clients to diversify effectively and access unique opportunities for portfolio growth and stability.

Empowering Smart Investments for Financial Independence

To empower investors with the opportunities to explore alternative assets, driving financial independence through strategic portfolio diversification and maximizing long-term growth potential.

Democratizing Access to Premium Alternative Assets and Fixed Income Investments

SteadyAsset was founded with the vision of democratizing access to premium alternative asset and fixed income investments. Our platform caters to discerning investors seeking to diversify their portfolios beyond traditional stocks and mutual funds.

The Investment Challenges in Today’s world

Search for high-yield and stable options

In today’s volatile financial markets, investors are increasingly searching for stable, high-yield investment opportunities. Traditional equities and mutual funds can be unpredictable, lacking the consistency and security required for long-term growth. Historically, these premium alternative asset classes have been accessible for high-net-worth individuals, leaving retail investors with limited access.

Our Solution

Access to Premium Assets for All Investors

SteadyAsset offers a carefully curated selection of investable bonds and fractional investing in commercial real estate space. By making these high-return, secure asset classes accessible to all investors, we empower individuals to diversify beyond traditional asset class and maximize their portfolio growth.

Our Strategy

Your Strategic Path to Financial Independence

We provide a gateway to professionally curated investment opportunities, offering investors a streamlined path to navigating the complexities of modern asset classes. With our platform, your portfolio remains diverse, secure, and poised for resilient and sustainable long term growth.

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